CreationFest is a annual design competition featuring sections of film, wearable and performance creations; all with an emphasis on dynamic innovation. As a re-branding project of an existing event, the new coordinators wanted fresh imagery that represented innovation, a blank canvas and an obvious redirection of what the organization previously stood for. The selected models were youthfully styled, body painted and combined with various design objects to create a highly communicative image that connected in a refreshing way with our narrow target audience. Images were applied across all branding facets including posters, flyers, entrant tote bags, calendars, signage, notepads and all other online and print advertising.
Art Direction & Design : Ryan Romanes | Photography : Vinesh Kumar | Body Art : Yolanda Bartram | Models: Luke Jenkins, Leah Surynt, Sos Counsell