B FOR BRIAN
B. for Brian was founded in Melbourne by Haily Tran, a woven tapestry artist who is inspired by her love for colour, fibre, nature and music. In admiration of all different art forms, Haily wanted to create a place that not only houses her tapestry pieces but also the work of other inspirational makers who are local to Australia as well as other thoughtful makers from around the globe.
I worked with Haily to update the B. for Brian branding. The solution was an understated typographic mark, monogram and muted colour palette which allowed the artist's work to coexist with the new identity. The new identity appeared across business cards, swing tags, packaging and the B. For Brian website.