Opulay is a refreshingly simple alternative to traditional mattress shopping, offering a premium quality, Australian-made product that lets you control the firmness on individual sides of your mattress.
The challenge was to communicate the tangible qualities of the product to online customers. This was acheived through a series of enticing imagery and short videos that demonstrate the customization of the mattress. The product was styled with contemporary furnishings in order to attract millennial shoppers.
Art Direction & Photography: Ryan Romanes
Styling & Assistance: Amy Holden