- Product Name
Located at the top of the screen above the main product image or to the right of it. The name indicates that the visitor has arrived where they wanted to be. When selling branded items, add the brand name to the title to take full advantage of the reputation of a well-known company.
- Graphic content for the website
Shows the advantages of the product, clearly demonstrating its benefits, and evokes the expected impressions in the customer. Try to upload images (photos) that are about 200 kilobytes in size and have a resolution of 1000 × 1000 pixels. They are suitable for website builders that do not optimize image size. It would be wise to add a zoom function so that small details in the photo can be viewed.
- Price list
The ideal price list should include not only the cost, but also information about promo codes (discounts). Marketing research suggests that it is better to show a comparison of online store and retail prices so that the benefits of online shopping are obvious.
- Parameters or technical specifications
This includes dimensions, weight, functionality, and other product details. When reading this information in the product description, a potential buyer should understand what they are going to buy and what the product’s properties are. An effective marketing move is to indicate the size of the clothing and the anthropometric data of the model who is modeling it for advertising purposes.
- Product description
This is not a descriptive artistic text; its purpose is to sell the product. Here, you need to highlight all the advantages of the product and show the benefits of buying it. Potential buyers need to understand why they need this product.
- Reviews and ratings
It is known that more than half (60%) of consumers rely on the opinions of other buyers. By reading reviews about a product and taking its rating into account, they can make a purchase decision more quickly. There is one caveat here: the accuracy of the information. There is no need to delete negative comments and low ratings. Give people clear answers and take their comments into account.
- Order parameters and options
Customers should be given the opportunity to choose sizes, colors, and other purchase parameters. This motivates undecided citizens to hurry up with their choice of products.
- Delivery
Information about delivery is very useful on the website: courier services; other transportation methods that can be ordered; transportation company rates; expected order arrival date. It is very important to specify the conditions for free delivery (for example, when purchasing above a certain amount).
- Sets and accessories
This refers to items that are often purchased with a given product. For example, an extension cord or TV mounts, a stylish belt for pants, blush to go with powder.
- Links to social networks
By using the “share” buttons, you allow your customers to advertise your store for free, and the advertising itself may well go viral.
- “Buy” option
In this case, the size of the button is very important. Experts say that it is not the inscription that matters, but the size and color of the interface element. After the description in the product card, the “order” button—the main purchase button—should attract attention and stand out clearly on the page. Large letters in bold font are welcome here.
12. Breadcrumbs
This refers to the navigation chain. An important requirement for search engines is the division of products into groups (categories). Let’s say that in hypermarkets with a large assortment, the number of catalogs with attachments reaches several dozen. There are a lot of sections here where visitors can get lost. A simple way out of this situation is “breadcrumbs.” They will help you quickly return to any navigation level.
