CreationFest is a annual design competition featuring sections of film, wearable and performance creations; all with an emphasis on dynamic innovation. The festival's main objective is to encourage youth creativity amongst the local community by providing ongoing workshops and mentorship by leading designers, film makers and performers.
As a re-branding project of an existing event, the new coordinators wanted fresh imagery that represented innovation, a blank canvas and an obvious redirection of the previous brand visuals. The selected models were youthfully styled, body painted and combined with various design objects to create a highly communicative image that connected in a refreshing way with our narrow target audience. Images were applied across all branding facets including posters, flyers, entrant tote bags, calendars, signage, notepads and all other online and print advertising. A focus on service design was also undertaken in order to streamline the entry process and online show bookings.