The Dubai creative community ‘-ING’ asked me to create promotional material for their upcoming conference in march 2015. As an answer to their brief, I art directed a series of images aiming to express the organizations abbreviation ‘Inspire, Network, Generate’. 

The images were created by photographing exploding powder filled balloons. Multiple takes were layered to create a surreal composition of floating explosions. The photoshoot took place over a three day period in various areas of the United Arab Emirates. These locations included The Hata Desert, Kite Beach and a deserted construction zone behind the Burj Kalifa. These images were combined with the conference graphics for all print and online advertising.


Photography: Jiani Lu

Client: ING Creatives

FIELDS : Art Direction, Photography, Crafts