Mieux Derma is a luxury skincare brand using organic ingredients to formulate their products. We were approached by the founder Shuaike Zhang mid 2014 to rebrand their existing identity.
The art direction played a major role in repositioning the brand in the luxury skincare market. Over the course of two weeks we produced new imagery for each product that was launching in their new range. Each product was staged on a meticulously built set that aims to communicate the formula through the deconstruction of it's organic ingredients.